The electrifying new series premieres on April 25 at 9 p.m. ET/PT on National Geographic, and features a new brand campaign entitled, “Time,” with Torstein Hagen, the Founder and Chairman of Viking Cruises.
Hagen is a lifelong admirer of Einstein, and a fellow physicist. He shares Einstein’s interest in the concept of time and often refers to time as, “the only scarce commodity.”
“We are pleased to have a premier partner in National Geographic, to further bring enriching offerings through art, history and exploration to audiences around the world, while also continuing to showcase The Viking Way of travel,” he said.
The campaign debuts April 19 and will roll-out across additional marketing channels throughout the show’s 10-part global event series on National Geographic.
Viking’s latest sponsorship highlights its commitment to supporting enriching cultural programming, with current and past partnerships including PBS’ MASTERPIECE, the Munch Museum, and the Los Angeles Philharmonic at The Hollywood Bowl.
“Genius,” dramatizes the stories of the world’s most brilliant innovators, and season one focuses on Einstein’s profound professional achievements as well as his volatile and complex personal life.
“Genius” is based on Walter Isaacson’s book, “Einstein: His Life and Universe” and the all-star cast includes Geoffrey Rush as the adult Einstein, and Emily Watson as his second wife (and first cousin) Elsa Einstein.
Travel buffs will be treated to breathtaking scenes shot on location in Germany (Berlin, Munich, Würzburg, Heidelberg), Switzerland (Zurich, Basel), Austria (Vienna, Salzburg), and the United States (New York City, Boston).
All of these stunning, historically significant cities are also destinations on Viking’s river and ocean cruise itineraries.
Viking is known as, “the thinking person’s cruise,” offering travelers extraordinarily well-designed cruises that bring them closer to the cultures of the world. Viking itineraries offer maximum time in port that often allow guests to experience local culture at night, such as evening performances.
Viking Cruises is the leader in river and small ship ocean cruising, and their exceptional, destination-focused itineraries appeal to experienced travelers with an interest in geography, culture and history. Viking operates a fleet of 62 vessels, offering scenic cruising along the rivers and oceans of the Americas, Europe, Egypt, China, Russia, and Southeast Asia.
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National Geographic has specialized in expanding knowledge and understanding of our world for almost 130 years. Each month the media giant reaches over 730 million people around the world, in 172 countries, and in 43 languages.