Before looking for a cruise, have you ever wished you could get a tour of the ship before booking? Well, now you can thanks to Celebrity Cruises and their virtual world, the Wonderverse. Here, potential guests are free to explore a hyper-realistic digital recreation of the cruise line’s newest ship, Celebrity Beyond.
Celebrity Cruises launches the Wonderverse
Recently, there has been much talk about the metaverse and now, one cruise line has come up with something similar. Celebrity Cruises’ Wonderverse is described as being a “groundbreaking industry-first.” In fact, it gives potential passengers a preview of what it is like to sail aboard the new Celebrity Beyond cruise ship.
Once people log into the Wonderverse, they are able to easily move from space to space, experiencing an immersive, interactive experience throughout. Meanwhile, along the way, they can learn more about the cruise ship and the destinations it sails to.
As their virtual journey begins, participants get the chance to create their own personalized avatars. From there, they can experience dinner or virtual cocktails on board the virtual cruise ship. Moreover, virtual guests will head to the Grand Plaza, the social epicenter of Celebrity Beyond. This area of the ship spans three decks, with the Celebrity favorite Martini Bar at its heart.
While relaxing in the virtual lounge, passengers can listen to music, or watch the iconic Martini Bar Flair Show from their homes. Moreover, they can enjoy a chat with Celebrity Cruises President and CEO, Lisa Lutoff-Perlo.
Meet Captain Kate on the Resort Deck
Next in the virtual exploration of Celebrity Beyond, potential cruisers will be transported to the Resort Deck. Here, they are greeted personally by an avatar of Captain Kate, who is there to answer any questions they may have.
Meanwhile, Nate Berkus, Celebrity’s Edge Series travel ambassador and designer of the Sunset Bar will also be on hand. While on the Resort Deck, participants can jump in the pool, relax in lounge changes, or get a drink from the bar.
Destinations on Celebrity Beyond
However, the Wonderverse will not only allow potential cruisers to explore the VR cruise ship. They will also be able to take a tour of some of the ship’s destinations. Among these are the beautiful Santorini in Greece, and Mount Fuji in Japan. Moreover, they can head to the Endicott Arm and Dawes Glacier in Alaska and the Caribbean beaches of St. Lucia.
Why did Celebrity launch the Wonderverse?
Speaking of the Wonderverse, Lutoff-Perlo described Celebrity Beyond as the “newest, most luxurious and most innovative ship” in their fleet. It was noted that customers can book vacations directly from the Wonderverse. Meanwhile, Lutoff-Perlo said: “I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse,” adding:
Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travelers.
Revolutionizing the cruise ship experience
Meanwhile, Michael Scheiner, Celebrity Cruises’ CMO, said: “We’ve revolutionized cruise ship design and now we’re revolutionizing where cruise ships are experienced.”
Scheiner explained that the Wonderverse allows them to unlock and bring to life the “richness and fullness” of the Celebrity experience. Moreover, this is done in exciting ways that the company cannot do through traditional marketing and advertising. He added that they believe this option has opportunities to expand even further while creating experiences their consumers are looking for.
Moreover, the Celebrity Wonderverse was built in partnership with virtual event platform architects, Surreal Events. Besides exploring the ship, the experience also offers mini-games and other activities, as well as entertainment and secret surprises to uncover.
Readers can try out the Wonderverse for themselves by visiting the Surreal Events website here.