Viking and the PGA TOUR announced a new marketing partnership in which Viking becomes the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.
The multi-year agreement, which runs through 2030, focuses on a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.
Viking was founded in 1997 with a mission to transform travel into an enhanced destination-focused and culturally enriching experience. Today, Viking is a global leader in experiential travel, with a fleet of more than 100 ships that explore 21 rivers, five oceans and all seven continents.
Richard Marnell, Viking’s Executive Vice President of Marketing
Richard Marnell is Viking’s Executive Vice President of Marketing and he stated: “We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”
Dan Glod is the PGA TOUR Executive Vice President, Corporate Partnerships and he said of the new partnership: “We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions. A universally recognized leader in the industry, we’re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.”
Viking’s Commitment to Cultural Programming
Viking has a long and illustrious history of supporting cultural programming and events, as evidenced by their partnerships with the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera.
In addition to its new affiliation as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions, Viking also recently announced a long-term agreement with the Norwegian Football Federation.
Viking’s New Partnership with the Norwegian Football Federation
Viking’s partnership with the Norwegian Football Federation makes the cruise line the main sponsor for the National Team Academy (Landslagsskolen) and Norway’s U-level national teams.
Viking’s Exclusive Industry Accolades
Viking was rated #1 for Oceans and #1 for Rivers by Condé Nast Traveler for the fifth year in a row in the 2025 Readers’ Choice Awards and is rated a “World’s Best” by Travel + Leisure, a feat achieved only by Viking.
Additionally, Viking earned eight honors in Cruise Critic’s 2025 Best in Cruise Awards and, for the fifth consecutive year, was recognized by U.S. News & World Report as the “Best Luxury Line,” “Best Line for Couples” and “Best Line in the Mediterranean.”
Viking was also voted AOL’s Best Cruise Line for 2025 and earned continued “Recommended” ratings for Viking’s ocean ships in Forbes Travel Guide.
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