Virgin Hotels has officially announced that bookings go live on July 8, 2024, for Virgin Hotels London-Shoreditch. This hotel marks the luxury lifestyle hospitality brand’s first London location, set to open on August 1, 2024.

Bookings open at Virgin Hotels London-Shoreditch

It was recently reported that the luxury lifestyle hospitality brand, Virgin Hotels, was about to open its first London hotel. In the latest news, bookings opened up today, July 8, 2024, for Virgin Hotels London-Shoreditch. The hotel is set to open on August 1, 2024.

Meanwhile, travelers who book directly with Virgin Hotels can benefit from a personalized experience and luxury perks by signing up for The Know, Virgin Hotels’ loyalty and preferences program. Moreover, under that program, guests will have access to room upgrades, special events, member rates discounts, dining offers and a complimentary daily cocktail hour.

Furthermore, members of The Know can sign up to link their account to Virgin Red. Through this rewards club from Virgin, they can also earn points on bookings at Virgin Hotels London-Shoreditch from today. Moreover, they will also earn seven Virgin Points for each £1 ($1.28) spent on nightly room rates.

Meanwhile, from October, Virgin Red members will be able to redeem Virgin Points in exchange for stays at Virgin Hotels London-Shoreditch as part of an exciting hotel redemption rollout.

About the new London hotel

The new Virgin Hotels London-Shoreditch was announced in June 2024 and is the eighth hotel in its portfolio. Moreover, the hotel is the 17th property in the wider Virgin Hotels Collection.

The 120-room hotel is located at 45 Curtain Road in the heart of the Shoreditch neighborhood of London. This is set to bring the brand back to its roots in the city where everything started for Sir Richard Branson and the Virgin Group.

The hotel will feature Virgin Hotels’ signature flare and innovative technological features to the property. Moreover, the hotel will offer the group’s signature luxury experiences, including the renowned Spanish restaurant, BiBo, in association with world-famous chef, Dani Garcia.

Meanwhile, guests at the hotel will also benefit from access to a private members club managed by the celebrated Ibizan group, Blue Marlin, which includes access to the rooftop bar, restaurant, pool, spa and gym.

Moreover, guests who make a booking before December 1, 2024, can take advantage of the hotel’s Be The First offer. Through this, they will receive a £75 ($96) dine + drink credit per stay for use at Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining or the Lobby Lounge.

About the Virgin Hotels portfolio

Virgin Hotels offers a personalized hotel experience inspired by the innovation of Sir Richard Branson’s global Virgin Group. Each property offers a passion for food and beverage, mixed with music, design and culture fuses with the local landscape.

At this time, the portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City. This will be followed by Miami and Denver in 2025 as well as the launch of Virgin Residences. Reportedly, the company continues to explore hotels in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.

Readers can book at Virgin Hotels London-Shoreditch on the official website here. Meanwhile, rates are from £300 ($384) per room, per night and the hotel officially opens on August 1, 2024.