Viking Cruises Announced Enhanced Partnership With Highclere Castle
Viking Cruises fans have another reason to take on the high seas this fall, as the cruise line has just announced a new exciting sponsorship and new opportunities to experience ‘The Real Downton Abbey.’
According to a new press release by the company, Viking Cruises has just announced a new partnership with Highclere Castle, which happens to be the country seat of the Earl and Countess of Carnarvon that served as the setting for the highly-rated show Downton Abbey.
Viking has always been widely known for their sponsorship of PBS’ celebrated series Masterpiece and their iconic television advertisements that aired during the Emmy-award winning show. As part of their relationship, Viking is now sponsoring “Heroes at Highclere,” which will be a weekend to raise money for those who serve and those who save, taking place at the Castle on September 8-9, 2018.
Representatives from more than 20 counties will gather on the lawns for the event, which will honor the centennial anniversary of the end of World War I and will highlight the history of flight as well as the creation of the Royal Air Force (RAF). In addition, Viking has also launched a series of online videos to complement the first ever coffee table book about Highclere, At Home at Highclere, written by the Countess of Carnavron.
Known to global audiences as the setting of Downton Abbey, Highclere Castle is a country house in the Jacobethan style by the architect Charles Barry, with a park designed by Capability Brown. The 5,000-acre estate is in Hampshire, England, about 5 miles south of Newbury, Berkshire.
“Many of our guests were introduced to both Viking and Highclere Castle while watching Downton Abbey, so we are inextricably linked in a lot of minds,” said Karine Hagen, Senior Vice President of Viking. “But first and foremost, the relationship between Viking and Highclere is one of friendship and family. In our professional worlds, both Lady Carnarvon and I are much aligned in our determination to deliver enriching and meaningful experiences to our guests.
Our respective platforms, Highclere Castle and Viking, allow us to connect different cultures in ways that can ultimately help make the world a more understanding place. Heroes at Highclere, which Viking is proud to sponsor, is one such example – and just one of the many of the worthwhile causes the Earl and Countess of Carnarvon organize and to which they lend their names.”
Based out of Basel, Switzerland, Viking Cruises provides river and ocean cruises and has been consistently voted as the number one cruise line by Travel + Leisure. It is the parent company of Viking River Cruises and Viking Ocean Cruises and offers cruises along the rivers of Europe, China, Russia, Southeast Asia and Egypt. Viking’s European ships have a typical capacity of 190 passengers; its Russian ships’ capacity averages just over 200 and its China ship carries up to 256.
What guests love the most is that you get the small ship experience, with cultural enrichment opportunities, serene Scandinavian spaces, destination-focused dinking and the Viking Inclusive value. In other words, it’s done the Viking way.
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