Set-Jetting: Paramount Global Teams Up With Dharma For Emily In Paris Trips

The Netflix series, Emily In Paris gave viewers an insight into living in the City of Light as an American. Now, Paramount Global is teaming up with Dharma, a travel startup offering trips hosted by influencers and brands. Their goal is to offer “ultra-curated group trips” built around the Netflix series. Through this, fans will be able to experience the “vibrant and enchanting world” of Lily Collins’ Emily. Moreover, bookings for this latest set-jetting experience open on Thursday, September 21 for the first trip scheduled for April.

Paramount Global and Dharma team up for Emily in Paris curated group trips

Many Emily in Paris fans would give anything to experience Emily Cooper’s life in Paris for real. Now, they might just have a chance as Dharma, a travel startup offering trips by influencers and brands, teams up with Paramount Global for something truly special. In fact, Paramount Global is to offer “ultra-curated group trips” built around the world of Emily in Paris. The trips are set to “capture the vibrant and enchanting world” of Lily Collins’ character. Bookings are set to open on Thursday, September 21, 2023, for trips scheduled for April.

This is the latest example of the new travel trend, “set-jetting,” where people travel the world to visit sets of TV shows and movies. The trend allows fans to experience the world experienced by their favorite TV or movie character.

PR News Wire quotes Dharma co-founder and CEO Charaf el Mansouri, as saying this kind of trip aligns with the startup’s “core conviction,” that the future of travel is not just about “where,” but also about “why.”

“Series like Emily in Paris make you wish there was a ‘Book This Trip’ button at the end of every episode,” Mansouri said. “That’s the opportunity ahead, and the kind of transformational travel so many of us seek.”

Will the trips be marketed in Emily in Paris season 4?

Dharma was asked if information about the trips will be marketed in the upcoming season four of Emily of Paris. In response, Dharma co-founder and Chief Experience Officer, Leah Howe, said:

Not at launch, but with current trends around prioritizing experiences over things, experiences like these might just be the ‘merch’ of the future.

Meanwhile, Dharma is set to manage bookings, payments and guests’ experiences, while trips are to be hosted by lifestyle influencers dubbed “Emileaders.”

How will the trips work?

Once the Emily in Paris trips launch, each will include various elements of the show. These include fashion and lifestyle experiences related to some of the moments Emily has in the series. These are set to include a course on the art of seduction inspired by Sylvie Grateau, Emily’s stylist boss, a Lillet-spritz cocktail-making lesson at a rooftop bar and designer atelier visits.

Meanwhile, Marie Marks, Senior Vice President of Themed Experiences is excited about teaming up with Dharma. “People want to participate in experiences that bring their favorite brands to life in compelling and innovative ways that extend beyond the screen,” she explained.

Meanwhile, each trip is set to include groups of eight to 16 people. The price starts at $2,700 per person for the full, four-night experience. However, flights and insurance will not be included in the price.

Of course, this isn’t the first time tours have been created relating to the Netflix show, as there is already a walking tour that takes fans through the set in Paris. However, it seems the Dharma trip will be even more immersive.

Readers, are you excited at the thought of experiencing Paris through the lens of Lily Collins’ character, Emily? Let us know by dropping a comment below.