The Tour Guy Sees Surge in Demand for Exclusive, Expert-Led Adventures

The Tour Guy, a premier provider of immersive cultural experiences in Europe and the United States has just announced its most popular travel experiences for 2025. This reflects the growing traveler demand for authentic, expert-led tours that go beyond traditional sightseeing.

The Tour Guy announces new tour offerings for 2025

Sean Finelli, CEO and Co-Founder of The Tour Guy, said in a statement:

Our newest tour offerings showcase what our data suggests travelers are seeking—not simply guided visits to iconic locations, but transformative experiences that unlock the full potential of each destination.

Through countless surveys and conversations with customers, we can conclude that there is an unprecedented interest in our specialized tours that offer a unique element, such as access to restricted areas, before and after-hours visits, and anything that has the potential to incite a viral moment.

Meanwhile, the most sought-after experiences for 2025 also reflect trends identified by the company that will define European travel this year. These trends include day trips, culinary experiences, major monuments and more. Read on to find out more.

Tower of London Historic ‘Closing Ceremony’ After Hours Tour

While enjoying this tour, travelers enter the Tower of London after hours to experience the centuries-old Ceremony of the Keys, a nightly tradition that dates back to the 14th century. Please note that filming on this tour is prohibited, so travelers won’t see the ceremony anywhere else and this is among the most unique London tours tourists can book and enjoy.

Pompeii, Positano, Amalfi Coast Day Trip from Rome

When it comes to fascinating Pompeii, instead of planning trips to alternative locations, travelers are seeking day trips from major Italian cities. Among the most popular Rome tours of this variety is seeing Pompeii and the Amalfi Coast in a single day. Moreover, visitors can travel in luxury from Rome to explore the ancient ruins of Pompeii on a guided tour, followed by a tour of pretty Positano before heading back to the city.

Florence Evening Food Tour

Culinary experiences, like an evening food tour of Florence, are surging in popularity. According to recent sales data, The Tour Guy found that food tour bookings are up more than 206 percent in 2025, compared to this time last year. Food tours allow travelers to gain newfound knowledge of the local cuisine and apply it to the rest of their vacation. Moreover, expert food tour guides can offer recommendations on what restaurants travelers shouldn’t miss.

Paris in a Day Tour with Eiffel Tower, Louvre, and Notre Dame Cathedral

Despite the “destination dupe” trend that grabbed headlines in 2024, travelers aren’t skipping tried-and-true destinations. Meanwhile, Paris remains a top spot for The Tour Guy, with bookings for the city up to 86 percent year-over-year. Sales are driven by high demand for Paris tours like this one that includes top attractions like the Eiffel Tower and the Louvre.

Jubilee Year Tours in Rome

The 2025 Jubilee is poised to draw an estimated 30 million pilgrims and curious travelers from around the globe. Moreover, according to the company, bookings for its top-selling Vatican tour are up by almost 168 percent compared to this time in 2024.

About The Tour Guy

What sets The Tour Guy apart from other travel experience providers is the company’s commitment to exceptional quality and authenticity. Unlike traditional tour marketplaces, The Tour Guy owns and operates many of its tours, ensuring complete control over the traveler experience.

Meanwhile, each tour is led by carefully selected tour guides who combine deep historical knowledge with engaging storytelling abilities. Finelli added:

Our guides are licensed, local experts who have gone through years of education to prepare them to run tours. They include archeologists, published historians, PhDs… every single one of them knows how to tell a great story and can transform every moment on a guided tour into an unforgettable memory.

As thought leaders in experiential travel, The Tour Guy continues to innovate with specialized experiences that go beyond standard tourist offerings. This includes exclusive access to restricted areas, intimate after-hours visits, and meaningful interactions with local communities. The company also provides a comprehensive free online guidebook, ensuring travelers have expert insights into the best things to see, do, eat, and drink at each destination.

For more information about The Tour Guy’s top experiences or to book a tour, visit the official website.