MSC Cruises To Make Its Super Bowl Debut This Year

MSC Cruises is the world’s third-largest cruise line and is set to make its Super Bowl debut on February 9, 2025. Meanwhile, the ad will be a mix of American comfort and European style. Running for 60 seconds, the ad will feature two yet-to-be-revealed celebrities sailing on MSC Cruises’ flagship MSC World America.

MSC Cruises to make its Super Bowl debut in 2025

With the help of independent agency Highdive, MSC Cruises will make its debut at the Super Bowl, featuring two as-yet-unknown celebrities. Moreover, these celebrities will be sailing on the cruise line’s newest flagship, MSC World America, debuting in Miami in April 2025.

The new ad will lead to a nationwide marketing campaign, revealing what sets the cruise brand apart from other cruise choices. Moreover, Super Bowl viewers will be able to see why the family-owned cruise line’s European heritage offers something different and new for American vacationers.

Starring in the commercial, MSC World America will reveal how the cruise line offers a vacation experience that blends the familiar with the fresh. According to the cruise line, it also allows travelers to discover the world through a new lens.

MSC Cruises ‘beyond traditional expectations’

Speaking of the ad campaign, Suzanne Salas, EVP of marketing, e-commerce, and sales at MSC Cruises USA said in a statement:

Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations.

We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.

As the new ad campaign launches, MSC World America will be the brand’s largest ship to serve the North American market when it sets sail from Miami on April 12. Meanwhile, the cruise ship will host seven-night Eastern and Western Caribbean cruises, with each calling in at Ocean Cay MSC Marine Reserve.

Meanwhile, MSC Cruises will also celebrate the opening of its new terminal at PortMiami on April 9. This is set to be the largest cruise terminal on the planet. Moreover, later in 2025, the cruise line will launch cruises from Galveston, Texas for the first time. This will be followed by additional sailings to Alaska in the summer of 2026.

About MSC Cruises’ flagship MSC World America

The mega-ship will be divided into seven districts. It will offer the following features:

• 19 dining venues, including the only Eataly restaurant at sea
• The three-level World Galleria is lined with restaurants, bars and shops
• 18 bars and lounges including All Stars Sports Bar and Loft Comedy Club
• An outdoor venue for families with a ropes course, water park, playground, dining and relaxation areas
• The world’s first overwater swing ride on a ship
• One of the largest dry slides at sea in the world
• The largest Yacht Club at sea

Find out more about MSC Cruises on its official website.