Virgin Voyages Celebrates Best Trading Season Ever

Not only is Virgin Voyages celebrating its strongest trading season ever with a 34 percent increase in bookings, but the cruise line also enjoys a 45 percent rise in revenue. Bookings relate to its new longer itineraries, ranging from eight to 14 nights, which reflects the strong demand for extended cruises and new destinations.

Virgin Voyages reports best wave season in its history

As Virgin Voyages reported its strongest trading season in its history, the cruise line enjoys a 45 percent rise in revenue, while bookings increase by 34 percent – the most in the company’s history. Moreover, the luxury, adults-only cruise line also celebrates a 25 percent increase in web traffic, while attributing this to the success to the use of cognitive marketing and non-traditional media.

Nirmal Saverimuttu, CEO of Virgin Voyages, said:

These outstanding results show the incredible momentum our brand has built – driven by our Travel Advisors who recognize that our kid-free, award-winning experience offers a true premium alternative in the industry.

They love that our size offers a blend of intimate and elevated experiences and real variety. Our record repeat rates are loved by First Mates because another booking is almost guaranteed after their client’s first sailing.

The entire Virgin Voyages team couldn’t be more grateful. We’ve created this together, and we remain completely committed to making sure our partners are always appreciated, supported, and rewarded for their trust in us and the journey ahead.

Meanwhile, Saverimuttu added:

As a Virgin brand, we are committed to keeping our unique market position and strong customer loyalty. It’s because of this focus we have captured the most five-star reviews and have the highest engagement rates on social platforms, including Reddit, YouTube and Meta.

As the world embraces Gen AI and LLMs, we are seeing significant growth for our brand in nontraditional spaces-  we’ve witnessed a 200 percent increase in ChatGPT brand searches during Q1, demonstrating how our approach is driving meaningful engagement in emerging channels. We are a brand that is much loved, much talked about and much commented on and we embrace that.

“This is just the beginning of what we know will be our best year yet. We’re not just changing how people see and experience cruising—we’re redefining what a vacation at sea can be, Saverimuttu said. “And we’re doing it with our signature mix of style, substance, and innovation that only Virgin can deliver, including exciting new itineraries, new entertainment, new food and of course, Brilliant Lady’s debut. Watch this space; we’ve got some brilliant announcements coming soon that will make waves across the industry,” Saverimuttu concluded.

About Virgin Voyages

According to its official website, Virgin Voyages is a luxury cruise line headquartered in Plantation, Florida and is a joint venture between the Virgin Group and Gain Capital. The cruise line has four ships in its fleet as follows:

• Scarlet Lady: Its first ship, launched in 2020, sails from Miami on Caribbean itineraries.
• Valiant Lady: Sails from Barcelona on Mediterranean itineraries.
• Resilient Lady: Sails from Athens, spending winters in the Caribbean and Australia.
• Brilliant Lady: The newest ship, launched in 2024, will set sail in September 2025, embarking on journeys across North America.

Each cruise ship can host around 2,700 passengers.

Learn more about Virgin Voyages on the cruise line’s official website.