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Viking Cruises Partners with National Geographic On Genius Series


Viking Cruises Partners with National Geographic On Genius SeriesViking Cruises® has just embarked on an exciting, different type of journey as the official sponsor of National Geographic’s first fully scripted global anthology series, “Genius.”

The electrifying new series premieres on April 25 at 9 p.m. ET/PT on National Geographic, and features a new brand campaign entitled, “Time,” with Torstein Hagen, the Founder and Chairman of Viking Cruises.

Related: Viking River Cruises Launches Two New Ships – Viking Hild and Viking Herja

Hagen is a lifelong admirer of Einstein, and a fellow physicist. He shares Einstein’s interest in the concept of time and often refers to time as, “the only scarce commodity.”

“We are pleased to have a premier partner in National Geographic, to further bring enriching offerings through art, history and exploration to audiences around the world, while also continuing to showcase The Viking Way of travel,” he said.

The campaign debuts April 19 and will roll-out across additional marketing channels throughout the show’s 10-part global event series on National Geographic.

Viking’s latest sponsorship highlights its commitment to supporting enriching cultural programming, with current and past partnerships including PBS’ MASTERPIECE, the Munch Museum, and the Los Angeles Philharmonic at The Hollywood Bowl.

“Genius,” dramatizes the stories of the world’s most brilliant innovators, and season one focuses on Einstein’s profound professional achievements as well as his volatile and complex personal life.

“Genius” is based on Walter Isaacson’s book, “Einstein: His Life and Universe” and the all-star cast includes Geoffrey Rush as the adult Einstein, and Emily Watson as his second wife (and first cousin) Elsa Einstein.

Related: Viking Ocean Cruises Dominates 2017 Cruisers’ Choice Awards

Travel buffs will be treated to breathtaking scenes shot on location in Germany (Berlin, Munich, Würzburg, Heidelberg), Switzerland (Zurich, Basel), Austria (Vienna, Salzburg), and the United States (New York City, Boston).

All of these stunning, historically significant cities are also destinations on Viking’s river and ocean cruise itineraries.

Viking is known as, “the thinking person’s cruise,” offering travelers extraordinarily well-designed cruises that bring them closer to the cultures of the world. Viking itineraries offer maximum time in port that often allow guests to experience local culture at night, such as evening performances.

Viking Cruises is the leader in river and small ship ocean cruising, and their exceptional, destination-focused itineraries appeal to experienced travelers with an interest in geography, culture and history. Viking operates a fleet of 62 vessels, offering scenic cruising along the rivers and oceans of the Americas, Europe, Egypt, China, Russia, and Southeast Asia.

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National Geographic has specialized in expanding knowledge and understanding of our world for almost 130 years. Each month the media giant reaches over 730 million people around the world, in 172 countries, and in 43 languages.

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  1. Stacie @ Divine Lifestyle says

    That is so cool! We’ve been on Viking several times when we visited Europe, and we loved it. I think it’s amazing that they’re working with National Geographic for their Genius series.

  2. Bill Sweeney says

    That is great. I think it’s really cool that the places showcased in the National Geographic series are also stops on the cruises.

  3. Liz Mays says

    Genius sounds like it’s going to be an awesome series! I’d love to learn more about Albert Einstein. I really want to go on a Viking Cruise too.

  4. Mitch says

    What a great partnership! I would love to go on a cruise where I could learn more about nature and other subjects!

  5. Pam says

    If I were to do a cruise, it would definitely be a Viking cruise. I have heard so many good things.

  6. Kita Bryant says

    I already love this. National Geographic is my favorite thing in the world.

  7. Theresa says

    I have really been looking forward to the Genius series. And going on a cruise some day too. What a great partnership in promotion of the new series!

  8. Kristi says

    Sounds like a great partnership… culture, nature and a cruise. Will look into this, thanks for sharing.

  9. Jeanine says

    What a really wondeful partnership. Sounds pretty fantastic if you ask me! National Geographic has and always will be something I really enjoy!

  10. Rosey says

    This is something that has got my attention. I love National Geographic too, so I’m confident it’s going to be awesome!

  11. Brianne says

    What a great partnership! I will check it out!

  12. Michelle Waller says

    This looks so amazing and fun! I have really been wanting to check out the Viking Cruises.

  13. Amanda Love says

    This sounds amazing! It makes me want to schedule a cruise with them right now. I think it’s nice that they teamed up with National Geographic.

  14. Our Family World says

    This is awesome! Viking cruises take you to really cool places packed with history, and for them to partner up with National Geographic is brilliant. I will be looking forward to watching the series.

  15. Rachel Ferrucci says

    I can’t wait to watch the Genius series, I saw the ads. I also love Viking cruises and want to go on one so bad.

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