Forget Jet-Setting: The 2023 Travel Trend Is ‘Set-Jetting’
There’s a new, fun travel trend known as set-jetting, taking travelers to the film sets of their favorite movies and TV shows. Remember The Lord of the Rings, when travelers visited New Zealand to see those iconic landscapes and quaint Hobbit houses? When Game of Thrones was a huge hit on HBO, people started touring its many beautiful filming locations. The same happened recently with the popular Netflix show, Bridgerton, where people visited the quaint town of Bath in England.
Where will set-jetting take you during 2023?
Naturally, people still visit the sets of The Lord of the Rings, Game of Thrones and Bridgerton, but there are now many more locations. You see the amazing scenes on the big screen or TV and get a yearning to visit these incredible locations. Of course, this is especially so when the New Year starts off cold and dreary when people start bingeing their favorite shows.
Amazingly, set-jetting is listed in the British Collins Dictionary, where it is described as:
The practice of visiting places used as locations in feature films.
There is even a derived form for travelers who actually do this, where they are known as set-jetters. According to Expedia’s 2023 travel trends report, two-thirds of international travelers have considered the trend, while some 39 percent have actually booked trips to these destinations. In fact, this makes traveling to TV and film sets second only to advice received from friends and family when it comes to planning a vacation this year.
However, set-jetting isn’t really a new trend, but two years of binge-watching TV shows and movies during the pandemic have increased its popularity. Moreover, the settings themselves are getting more glamorous as time goes by, tempting viewers to visit.
Game of Thrones locations
One popular show inspired much set-jetting, and that is Game of Thrones. The remarkable scenes in the HBO series were just screaming to be visited. In fact, these include film sets in Croatia, Iceland, Morocco, Malta, Spain and Scotland, making for at least six more desired destinations.
Set-jetting locations in New York City & Paris
For US travelers, the sets of the new Sex and the City spinoff call them to walk in the footsteps of Carrie Bradshaw in New York. Meanwhile, the popular Netflix series, Emily in Paris, has opened up any number of filming locations for fans. Moreover, James Bond has spent time there in the 007 movies.
White Lotus locations
For fans of the series White Lotus, a visit to gorgeous Sicily is a must. In fact, the series was shot primarily at the Four Seasons’ San Domenico Palace in Taormina, which shows off the beauty of the Italian hilltop town.
English locations
Of course, the UK is part of the set-jetting trend with historical dramas, revealing royal residences and iconic stately homes. As mentioned, Bridgerton was filmed mostly in Bath and features all the beautiful buildings in the town, but also, the Crown does the UK proud as a filming location.
Set-jetting at Lake Como, Italy
James Bond fans can choose from a number of iconic destinations in the world. In fact, one of these is the beautiful Lake Como in Italy. Moreover, Casino Royale reveals Daniel Craig in his debut as 007, where he makes two visits to the western shore of Lake Como. Moreover, he is also seen recuperating at the elegant Villa del Balbianello in Lenno. Meanwhile, the same gorgeous lake starred in Ocean’s 12 and in a number of scenes from the series Succession.
Of course, it’s well known that George Clooney owns a villa on Lake Como. In fact, reportedly the cast of Ocean’s 12 stayed while filming the movie.
Let TV and film inspire you to become a set-jetter. Visit those iconic places that you have enjoyed on the small and the big screen.