Tourism Ireland Releases New Ad Campaign In Time For St. Patrick’s Day
Tourism Ireland is starting a new promotional ad campaign set to coincide with the St. Patrick’s Day celebrations. In fact, you are urged to “fill your heart with Ireland” as the new campaign aims to “win hearts” around the world.
Tourism Ireland aims to ‘win hearts’ around the world
New adverts will be aimed at Ireland’s key markets, including Belgium, France, Germany, Great Britain, Italy, the Netherlands, Switzerland and the Nordic countries. Meanwhile, it will be rolled out in other markets in the coming weeks.
The green and lovely Ireland wants to share its unique culture with the world by celebrating the different ways of the country. Revealing beautiful scenes, characters and personalities in video format will invite people to visit Ireland and experience everything for themselves.
https://twitter.com/TourismIreland/status/1633186590884532224?s=20
By sharing personal anecdotes told by local characters and stars, Tourism Ireland will shine a light on Ireland and all the country has to offer. Meanwhile, among the new adverts of the campaign, TV actors like Sharon Horgan of Bad Sisters, and Saoirse-Monica Jackson and Jamie-Lee O’Donnell of Derry Girls will tell the world what Ireland has to offer.
Readers can watch the advert here:
https://youtu.be/L4PkaeRZax0
About the new ad campaign
Niall Gibbons, Chief Executive of Tourism Ireland, said:
As people everywhere around the world celebrate St Patrick’s Day, we are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week. It will highlight our rich and authentic experiences, breathtaking landscapes and, in particular, our warm welcome – encouraging people to put the island of Ireland on their holiday ‘wish list’ for 2023.
Gibbons explained that their aim is to deliver “stand-out” for Ireland in a hugely competitive international marketplace. Moreover, the “Fill your heart with Ireland” campaign is set to position the country as a place that “fills the heart and restores the spirit,” adding:
Our people and welcome are key differentiators for Ireland from our competitor destinations; and this campaign puts them front and center.
Not only will the new adverts be aired on TV and in theaters, but they will also be shared on social media on Tourism Ireland’s various platforms, like Facebook, Instagram, TikTok, Twitter and YouTube
Tourism Ireland campaign starts on St. Patrick’s Day
Meanwhile, St. Patrick’s Day is a celebration and a time to party. However, it also marks the start of the traditional tourism season. Following the pandemic, Ireland is rebuilding its overseas tourism with the new “Fill your heart with Ireland” international campaign. As countries around the world celebrate St. Patrick’s Day, this is the perfect opportunity to attract international visitors.
Meanwhile, the campaign will run starting on St. Patrick’s Day. Moreover, the campaign will also run in the second half of 2023.
https://twitter.com/TourismIreland/status/1635946062316797957?s=20
It should be noted that in 2019, Ireland welcomed 11.3 million international visitors. Following this, the pandemic put life and travel on hold for a while. However, now in 2023, Ireland is back as a leading travel destination. Readers can visit the organization’s international website here, which is available in 11 languages from around the world.