3 Most-Visited Countries In The World According to UNWTO

As we know the world is full of gorgeous scenery, cultural and historical destinations and more. However, after tourism in 2023 saw a swift recovery, it turns out three countries outdo the rest. Thanks to a report by the United Nations World Tourism Organization (UNWTO), France comes top, followed by Spain and the USA. Read on to find out why these destinations offer the best experience to travelers.

3 most-visited countries according to the United Nations World Tourism Organization (UNWTO)

While the world is full of fascinating, culture-filled and historical destinations, a few countries tend to stand out in relating to mass traveler appeal. According to recent data from UNWTO, these three destinations are the most-visited countries on planet Earth right now.

1. France is No. 1 according to UNWTO

Probably not surprisingly, France is the most-visited country in the world having welcomed some 79.4 million international travelers in the past year alone. It is hard to select one aspect of French culture that makes the European country so popular, but here are a few of its iconic landmarks, known to the world.

Just thinking of Paris brings to mind the Eiffel Tower and among its cultural and historical sites, museums and castles, the Musée du Louvre and the Palace of Versailles are well known. Among its rich cultural heritage, it is easy to experience France’s contribution to music, art, fashion and literature. More of its history can be seen strolling down the street, buying pastries at a local café or retail therapy around ​​Saint-Germain-des-Prés.

Meanwhile, this European country is a draw for foodies, with its delicious cuisine, washed down with the best French wine of Champagne. Meanwhile, besides its historic monuments and cities, the countryside also offers magnificent landscapes, including the French Riviera and the majestic French Alps.

2. Spain lies in second place for visitors

A close runner-up to France, Spain welcomed 71.7 million international visitors, going to prove this beautiful country can only become more popular. With its gorgeous and varied scenery, historic architecture and friendly locals, this is the perfect destination throughout the year.

It is difficult to pinpoint the most popular attractions, but Madrid with its Royal Palace, Granada and the iconic Alhambra, Córdoba’s mosque-cathedral, and Barcelona’s Sagrada Familia are tops. Moreover, other work by Antoni Gaudi in the city is a wonder to view.

Meanwhile, Spain excels in architecture, art, music and unique festivals. While not everyone agrees with the Running of the Bulls in Pamplona, other festivals are a definite draw for any traveler.

Experiencing Semana Santa at Eastertime is fascinating everywhere in the country, while a fun festival is Buñol’s La Tomatina. The latter involves hundreds of people pelting each other with rotten tomatoes, coating their clothing and skin in red juice and filling the streets with fun.

Meanwhile, one of Spain’s most popular attractions is its idyllic Blue Flag beaches on the Costa del Sol, Costa Brava, Costa Blanca, Balearic Islands and more.

3. United States takes third spot by UNWTO

As for No. 3, this has been snagged by the United States, the only representative of the Americas in the top 5 lineup. The past year saw more than 50.9 million international visitors, most of whom were there to visit Los Angeles, Las Vegas, Orlando, Miami and New York City.

Naturally speaking, some of the biggest draws in the US are its vast and diverse landscapes. Here, visitors can find gorgeous coastlines, fascinating deserts, lush forests and mountain landscapes. Its national parks are all a wonder to visit for their incredible landscapes and wildlife. Among the best are the Grand Canyon National Park and Yellowstone National Park.

Meanwhile, the United States has many iconic landmarks to visit, like the Golden Gate Bridge in San Francisco and the Statue of Liberty in the Big Apple. Moreover, New Orleans and its fascinating neighborhoods are also a big draw.

Make a plan to visit France, Spain or the United States in 2024!